Being ‘traffic-ready’ is vital prior to launching Facebook ads and implementing a sales funnel/pipeline.
Most business owners think they are ‘traffic ready’, but we’ve yet to meet a single one that is.
Prior to working with any potential Facebook client we always Audit their website, Facebook page and email marketing system (if they have one) to see if they are ‘traffic-ready’.
Business owners are often surprised to see what we find.
During the Audit process sometimes we find that their websites need tweaking. Other times it’s clear they don’t know who their target market is.
And the majority of businesses don’t even have the Facebook pixel installed, which is one of the most POWERFUL marketing tools available today.
Our written and detailed Audits include our observations and a list of recommendations for improvement and implementation.
Some clients wish to make the necessary changes and others are too busy and ask our team to ensure they are ‘traffic-ready’.
If you’d like to know if your business is ‘traffic-ready’ before you start running Facebook advertising…