The Secret to Success
Why using Google Tag Manager and Data Studio reporting will give you the advantage over your competitors.
It is safe to say that the world we live in now is largely driven by data. The exponential growth of data is undisputed and for businesses navigating the online landscape, it is critical that they use data-driven insights to better understand their customer’s needs. After all, a successful company has its customers at its core.
Gone are the days of a one-size-fits-all approach to advertising and marketing based heavily on price and competition.
That simply won’t cut it anymore. In today’s rapidly evolving world, if you want to attract- and retain – customers, leveraging the insights provided by data will enable you to proactively evolve your online offering alongside the needs of your customers.
Data analysis is an important driver of business success but when it comes to wading through tonnes of information, deciding on what metrics can help you understand your business better and deciphering insights, it’s easy to get lost in the detail. Google Analytics is very complex and for the uninitiated, data quickly becomes a dirty word. This is where tools such as Google Tag Manager and Data Studio come into play, making it simpler to create customisable reports that help you better understand your business.
A data-focused approach can help develop your understanding of:
- How your business is performing online.
- What are your customers doing on your website?
- Identify gridlocks in your marketing funnels. Where are people dropping out of the process and why?
- What conversion rates are you achieving and where are they coming from.
- How effective your digital marketing strategy is.
What is Google Tag Manager and How Does it Work?
Google Tag Manager is a software tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website without having to hardcode it. It is a powerful information gathering tool that allows you to track user behaviour and understand what people are doing on your site. It provides an overview of conversion rates, funnel visualisation, paid advertising reporting, as well as trend analysis – all of which can be broken down into specific pages. For businesses that have multiple websites, Tag Manager can be set up for cross-domain tracking.
Google Tag Manager can be very complicated to set up but it is extremely customisable and can be put together in a way that provides the most impactful and actionable data specific to your business objectives. Most businesses are unsure of what metrics can help them understand their business better. For this exact reason, we collaborate with our clients when formulating a custom solution. By combining a thorough understanding of our clients specific business goals and leveraging our expertise, we set up and build tags for them in a meaningful way that ultimately saves them time and money.
We unlock the power of Google Tag Manager for you, helping you achieve a competitive advantage in a crowded digital space.
Every business has unique needs. Our team understands that the customisation of your Google Tag Manager is one of the cornerstones of success – helping your business to thrive online.
Data Studio Reporting: Making Sense Out Of Data
Google Data Studio is a dynamic reporting tool with the ability to visually present complex metrics and themes in a way that is easy to understand and act on. A really nifty feature is that different data sources can be added to the dashboard so you can view sets of analytics side-by-side. It also allows for data to be pulled from sources that aren’t associated with Google such as Facebook Analytics and Twitter Ads through the use of third-party data connectors.
With Data Studio, user-friendly reports are generated by transforming data into easy to interpret graphs, metrics and tables.
Here’s the best part- it allows dynamic reports to be viewed by clients in real-time.
One of the biggest challenges that businesses face today is how to customise, track, manage and interpret their data in a meaningful way that moves their business forward. Many companies don’t have the internal expertise to assess whether their data is reliable or relevant enough to provide insight on how best to solve their specific problems. By putting the right systems and infrastructure in place through the correct set up of Tag Manager and Data Studio reporting, we provide our clients with data that’s accurate, relevant, actionable and easy to understand.
We give you the competitive edge and save you time and energy by taking the devil out of the details for you, by providing you with snapshots of your business that can help you market more effectively, reshape your interactions with your customers and ultimately boost your bottom line.
About Platinum Campaigns
We have over 30 years of combined experience in web development, technical digital marketing, analytics and reporting, customer service, social media marketing and copywriting.
Let’s chat if you’d like to know about Google Tag Manager and Data Studio reports for your business.